Ross Dempsey, Rachel Grant, Jenna McLauchlan, Euan Brown and Yuliya Galimova.
Ross Dempsey, Rachel Grant, Jenna McLauchlan, Euan Brown and Yuliya Galimova.
A team of Strathclyde undergraduates has made it to the final of a Scotland-wide marketing competition with a trip to New York and the chance of a summer internship with a high profile marketing agency, DADA, being the prize for the ultimate winners.
DADA, News International and ticketSOUP - who have also provided a year's free tickets to Glasgow's best gigs for the winners - challenged fourth year marketing students from Strathclyde to get as many members of the public as possible to sign up to a new free events website, www.itison.com, which is being piloted in Edinburgh and Glasgow.
Twenty-one groups from Strathclyde's Advances in Marketing Communications course were asked to come up with inventive ideas for promotional offers and incentives that would drive footfall and raise awareness of the site.
Just one group, Boom Marketing, made it to the final by impressing the team of experts - Carol Wyper at News International, Dr Eleanor Shaw of Strathclyde University, and S1's head of marketing David Craik - with their successful marketing campaign.
Boom got almost 300 people to sign up to the website. Their campaign included a YouTube promotional video and even handing out free cakes.
The team - Jenna McLauchlan, Ross Dempsey, Rachel Grant, Yuliya Galimova and Euan Brown - will be competing against students from 15 universities and colleges across Scotland in the final and the winner will be announced in April.
Dr Shaw, lecturer in marketing at Strathclyde, said, "The students are thrilled to have made it to the final. Each team's campaign counts as part of their final grade and all of the students have taken the project very seriously. Working on a real time marketing campaign has been invaluable experience for them."
Allan MacAskill, head of brand marketing at News International added, "The standard of entries is exceptionally high and the five finalists from Strathclyde should be very proud of themselves."