Leverhulme Award for marketing professor

Professor John Finch, Department of Marketing, has been awarded a grant of £103, 410 over three years from the Leverhulme Trust for research into marketing green chemistry: 'Sorting goods from bads: how actors collaborate in marketing green chemistry'. Dr Susi Geiger, senior lecturer in the marketing group at University College Dublin's Smurfit Business School, is co-investigator on the project. Dr Geiger and Professor Finch have been working for a number of years on a series of projects in business-to-business marketing, sales and market studies.

Emma Reid, also of Strathclyde's department of Marketing, provided research assistance on the related pilot project and in Professor Finchdeveloping the grant application. The project will cover the areas of business-to-business marketing, product development and market studies, and address the key question of how companies and market regulators take into account an ecosystem's services alongside the processes of developing, marketing and using new products. The grant was awarded by the Leverhulme Trust's board at its March meeting.