Several members of the department of Marketing are attending and presenting papers at the Industrial Marketing and Purchasing Conference which is to be held in Budapest from September 2-4. Staff attending include Dr Eleanor Shaw, Dr Juliette Wilson, Professor John Finch and Professor Stan Paliwoda.
One of the papers to be presented is written by Dr Eleanor Shaw, Dr Juliette Wilson and Dr Ian Grant. Entitled, "The Role and Impact of Business Networks on Marketing in the Creative Industries: evidence from case study research", the findings presented in the paper are based upon a KEEF-funded project which seeks to explore the role and impact of business networks in key Scottish industries, and this paper will include case study data from the creative industries.
The conference in 2011 will be hosted by the Department of Marketing as part of a programme of events to celebrate the 40th anniversary of the department.