In last month's newsletter, Professor John Finch of the Department of Marketing talked about his research in business to business marketing. This month, he focuses on his role as Director of Knowledge Exchange for Strathclyde Business School, a position he has held since February.
Professor Finch can also announce the launch of his book, "Reconnecting Marketing to Markets" on December 10. The book, co-edited by Professor Finch, Professor Hans Kjellberg (Stockholm School of Economics) and Professor Luis Araujo (Lancaster University Management School) is published by Oxford University Press and the launch will take place at Said Business School, University of Oxford, On Friday, December 10.
The event will be chaired by Professor Steve Woolgar (Said) and the discussant will be Professor Robin Wensley (Warwick Business School). More information on the book is available here.