Special Issue of Marketing Intelligence and Planning published

This month sees publication of a Special Commemorative issue of Marketing Intelligence and Planning in honour of Emeritus Professor Michael J. Thomas. This will be volume 29 of the journal which Michael Thomas founded in 1983 on the premise that there should be a forum for marketing theory building and for good marketing practice. Professor Stan Paliwoda, Department of Marketing, is one of the co-editors, and here he talks about the journal and its significance.