A Social Media and Exporters meeting was held in the Department of Marketing recently. Led by Dr Jim Hamill and Alan Stevenson, it was considered as a means by which in the department's 40th anniversary year, to reach out and build bridges with the business community.
The evening event provided an opportunity to listen and to discuss the use of new means of communication and also of researching society and changing behaviours.
Invitations went out to the Chartered Institute of Marketing and the Institute of Export, and ended up being oversubscribed with a waiting list. Given the interest generated, the Department of Marketing is now considering a series of three such meetings in the new academic year.