Associate Professor in Marketing at Queensland University of Technology, Australia, Rebekah Russell Bennett gave a talk to MBA students on September 23.Associate Professor in Marketing at Queensland University of Technology, Australia, Rebekah Russell Bennett gave a talk to MBA students on September 23.
Her talk was entitled "Marketing Management – Guerilla and Viral Marketing – tips and pitfalls"
She holds a PhD in brand loyalty for the services sector and has published in international journals such as Journal of Marketing Management, Journal of Business Research, European Journal of Marketing, Journal of Services Marketing, Industrial Marketing Management, Journal of Brand management and Australasian Marketing Journal.
She is the Associate Editor of Journal of Marketing Management (Services and Social Marketing) and has worked with organisations across a variety of service industries in Australia including Sensis, Brandaide, Queensland Transport, Australian Breastfeeding Association, Brisbane Lions, Queensland Health, Queensland Rail, Telstra and Westpac.