A forum for PhD students to meet and discuss their work with each other and experienced researchers, the International Research Conference in Marketing will take place at Strathclyde Business School on April 18-19.
Professor Ian Lings from Queensland University of Technology (QUT) is the keynote speaker for the conference "Looking back - moving forward" to be held in the Department of Marketing.
All topics and methodological approaches within the broad field of Marketing are welcome. Doctoral students at different stages of their research can apply for participation in the conference.
Students at an early stage of their doctoral studies should have a (tentative) proposal for the topic they want to study, literature review, the method they want to use, and their potential contribution. They are likely to benefit from suggestions on how to focus their work, relevant areas of literature to explore in more depth, and/or advice on methods and analysis. Students at a later stage of their doctoral studies can benefit from the conference by subjecting the positioning of their research to a critical review, refining their data collection approach, and/or receiving suggestions for translating their work into papers that can be submitted to highly ranked journals.
Participants accepted to the conference will give a presentation of their work following which they will receive feedback and comments from academic staff and other PhD students. The conference will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire conference. All participants will receive a certificate of attendance. Doctoral presentations will take place in parallel tracks based on the conceptual and/or methodological focus of the participants' work alongside the stage of their doctoral work. In addition, there will be faculty presentations designed to help students plan and manage their dissertation and future career prospects.
Posters should be submitted by March 8 and papers by March 15. Further details are available from Christina McFadden, Research Secretary: christina.mcfadden@strath.ac.uk