Dr Stephen Tagg (Marketing) was one of the main speakers at a Nesta Spotlight event held on February 28 which looked at the challenge of digital media for the 2014 Commonwealth Games.Dr Stephen Tagg (Marketing) was one of the main speakers at a Nesta Spotlight event held on February 28 which looked at the challenge of digital media for the 2014 Commonwealth Games.
Chaired by John Beattie from the BBC, Dr Tagg's fellow speakers were Alex Balfour (Head of digital media for the 2012 Olympic games), Paul Giblin, digital media manager, Glasgow 2014, and Fin Wycherley from Supersize Media.
Dr Tagg said, "The event gave me the opportunity to highlight Strathclyde Business School's interests in e-marketing. Digital marketing is both ubiquitous and powerful. Recent work with my colleagues in Humanities and Social Sciences suggest that mere exposure to information increases young people's engagement with the debate around the Scottish referendum on independence."
His full report from the Social at Scale event can be read on the SBS blog.