Dr Erik Monsen, Hunter Centre for Entrepreneurship, introduces the trade show organised for the New Venture Creation class taken by second year undergraduates, and some of the student teams talk about their idea.
Each team has a themed "stand" at the trade show which captures the essence of their business idea. Each stand has a poster explaining the business idea and is accessorised in terms of prototypes, models, props, costume, dress and so on. The students also use this opportunity to gather market research on their idea.