Marketing academic’s articles accepted for publication

Dr Aliakbar Jafari, Department of Marketing, has had the following items accepted for publication:

Journal article:
Jafari, A., Özhan Dedeoğlu, A., Üstündağli, E., Regany, and F., Batat, W. (forthcoming) Rethinking Religion in the Context of Ethnicity and Wellbeing. Marketing Theory.

Book review:
Jafari, A. (forthcoming) ‘Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality’. Edited by Jean-Claude Usunier and Jörg Stolz. London: Ashgate Publishing Ltd. Journal of Macromarketing.