Creativity: From Insider Phenomenology to an Antenarrative Lens

Event Date: 19 January 2018

Speaker: Dr Marc Stierand

Location: Strathclyde Business School, Sir William Duncan wing, SW107 

Time : 3pm

Management Science Seminar Series: Creativity: From Insider Phenomenology to an Antenarrative Lens

Abstract: Marc started studying creativity interviewing top chefs as part of his PhD dissertation. As he made active use of his experience as haute cuisine chef within a phenomenologist philosophical stance, he developed a new method called 'Insider Explanatory Phenomenology'. This first study yielded numerous insights about high level creativity which was in line with Viktor's study of Nobel Laureates. Currently the synergies of the two different streams of research are being explored, and they are promising new insights, such as developing further Polányi's notion of indwelling. Marc continued studying creativity through insider interviews, and storytelling became more and more important explicit component of his research. Recently, working with David Boje, the guru of storytelling as a research method, Marc is adopting an antenarrative lens. In this approach creativity is pictured as a journey from an antenarrative, which can unfold into various narratives, into the actual narrative. The talk will also explore the future of this approach to studying creativity.

Biography: Marc Stierand, a former haute cuisine chef, is Associate Professor of Service Management, Director of the Institute of Business Creativity and fellow of the Lausanne Hospitality Research Centre all at the world-famous École hôtelière de Lausanne (EHL) in Switzerland. Marc was awarded his PhD from the Department of Management Science at the University of Strathclyde, UK, and also holds a PgC in Research Methodology, a Masters in Business Management, and a BA (Hons) in Hospitality Management. Marc has over 10 years’ experience as an academic, including research and teaching positions in England, Germany, Australia, Scotland, the Netherlands, Austria, Greece and Switzerland. He has published in leading academic journals, supervised many student dissertations ranging from undergraduate to doctoral level, regularly engages in executive teaching and coaching with global firms and has acquired funding of hundreds of thousands of pounds.

Published: 16 January 2018