Causality in Construct Conceptualization: Critical Issues in Measurement and Modelling for Marketing and Social Science
Event Date: 28 January 2015
Speaker: Professor Nick Lee, Loughborough University
Time: 1.30pm. Lunch from 12.30pm
Location: McCance building, room 303
Abstract: In this talk, Professor Lee will discuss foundational ideas of causality, and how they are vital for rigorous measurement and thus theory development in business research and social science. In particular, the talk will trace the impact of misunderstandings about causality on potentially problematic practices that abound in the contemporary business and social science literature, including the use of formative variable models, and multidimensional reflective variable models.
Biography: Professor Dr. Nick Lee (BCA, BCA(hons.), Ph.D.) is the Professor of Sales and Management Science at Loughborough University School of Business and Economics, and the Honorary Chair of Marketing and Organizational Research at Aston Business School. His work connects theories from social psychology, cognitive neuroscience, and economics, to advanced measurement and modelling methods, in order to solve important problems in sales management, professional selling, organizational psychology, social science research methods, and business ethics. Prof. Lee is the Editor in Chief of the European Journal of Marketing, the Section Editor for Sales Research Methods for the Journal of Personal Selling and Sales Management, and he serves on the review panel or editorial board of several other journals, including Frontiers in Human Neuroscience. In 2009 he was featured in The Times as ‘one of the 15 scientists whose work will shape the future’. His research has won multiple awards, including the 2014 Darden Award for Best Research Methods Paper from the Academy of Marketing Science, 2010 Joseph Lister Award for Social Science from the British Science Association, the 2005 Emerald Outstanding Special Issue Award, and the 2002 EMAC award for best doctoral work. He is a regular speaker at international scientific and industry conferences on sales and methodological issues. Prof. Lee’s research has appeared in journals such as Organization Science, the Journal of Management, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Business Ethics, the Journal of Personal Selling and Sales Management, the Journal of Interactive Marketing, Frontiers in Human Neuroscience, BMC Neurology, the American Journal of Bioethics, and the International Journal of Psychophysiology. His work has also featured in popular outlets such as The Times, the Financial Times, and he has appeared on BBC Radio 4, BBC Radio 5Live, and BBC Breakfast television. His first book Doing Business Research was published by Sage in 2008. He received his Ph.D. from Aston University (UK) in 2003, and was given his first Chair in 2009.
Published: 20 March 2018
