Collective value co-creation in complex business settings
Event Date: 4 March 2015
Speaker: Dr Elina Jaakkola, Turku School of Economics
Time: 2pm
Location: McCance 319, with coffee and cakes in the McCance Conservatory from 1.30pm.
Abstract: Contemporary marketing literature considers value a jointly created phenomenon that emerges in interaction between customers and sellers. At the same time, specialization, knowledge intensiveness and technological complexity are growing in many industries, complicating this co-creation. Moreover, the interaction is increasingly occurring not only in customer-seller dyads but also between networks of actors, as customers share and co-create experiences collectively in communities organized around shared interests, and providers collaborate with an extensive network of suppliers and partners, each of whom contributes to customers’ – and each other’s – value creation. Drawing on her various research projects and published articles, Dr. Jaakkola will discuss what kind of resources and mutual activities are involved in collaborative value creation, how the broadening customer roles and behaviours contribute to system-level value creation processes, and what issues shape value co-creation in complex business settings.
Biography: Dr. Elina Jaakkola is a Senior Research Fellow at Turku School of Economics, University of Turku and Adjunct Professor at Hanken School of Economics, Helsinki, Finland. Her areas of expertise include knowledge intensive services and solutions, value creation, service innovation, customer engagement, service experience, and the role of networks in service business. Her research have been published in a wide range of journals and book chapters, e.g. Journal of Service Research, Industrial Marketing Management, Journal of Service Management, Marketing Theory, Journal of Marketing Management, and Scandinavian Journal of Management. She serves in the Editorial Advisory Boards for Journal of Service Management and Journal of Services Marketing.
Please confirm your attendance with Christina MacLean (christina.maclean@strath.ac.uk).
Published: 20 March 2018
