A four-part framework for understanding social branding

Event Date: 10 June 2015

Speaker: Professor Rob Kozinets, Schulich School of Business

Time: 2 – 3.30pm

Social-media research pioneer Robert Kozinets will present a new four-part framework for understanding social branding, a guiding metaphor for its study, and then illustrates how managers are using netnography to realise its potential.

Dr Kozinets is Professor of Marketing at York University’s Schulich School of Business, where he is also Chair of the Marketing department.

He is a researcher, consultant, and author who has authored and co-authored over 100 pieces of research, usually about the intersection of technology, media, brands, and consumers, including four books. He has extensive speaking, training, and consulting experience with a range of global companies and organisations. His latest book, Netnography: Redefined is due out in 2015 from Sage.

Published: 20 March 2018