Research Seminar - Dr Rebecca Scott

Event Date: 4 March 2020

Speaker: Dr Rebecca Scott  

Location: Strathclyde Business School, Cathedral Wing, CW405

Time: 2pm.Tea, coffee and cakes will be provided from 1.45pm.

Please confirm your attendance with Christina MacLean (christina.maclean@strath.ac.uk).

Title:

Researching Multisensory Experiences through an Artist’s Eye

Abstract:

Individuals have a range of experiences in the marketplace, some of them entailing emotion-laden multisensory consumption contexts. Current marketing and consumer research data collection and theoretical representations may not adequately represent such experiences. Thus, we developed an interdisciplinary approach to better understand and examine multisensory experiences that most often occur in emotion-laden consumption multisensory contexts. Through a study of families who donated the organs of a deceased loved one, we develop an art-centric methodology to uncover those thoughts, experiences, or feelings that may not be accessible for individuals as they attempt to describe these profound experiences or the implications of them in their lived experience. Implications for market and consumer research are presented.

Biography:

Rebecca Scott, corresponding author, is Lecturer in Marketing, Cardiff Business School, Cardiff University. Her research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, she studies areas of experiential consumption, multisensory consumption and the body.

Published: 6 February 2020