Death by a Million Cuts: Gender (In)Equality in the Marketing Academy - Professor Andrea Prothero

Event Date: 25 November 2020

Speaker: Professor Andrea Prothero, University College Dublin

Time: 1.30pm

Please contact Christina MacLean (christina.maclean@strath.ac.uk) for Zoom details.

Abstract:

This presentation will explore two topics currently being investigated by the author (in conjunction with co-author Pierre McDonagh, University of Bath) – gender inequality in the marketing academy, and an assessment of the gender discourse and gender representation in marketing’s journals.

The first study is an exploratory, interpretive one; from which the authors hope to build a picture of what it is like to be a woman within the marketing academy. Participants were invited via email to participate in an open-ended survey asking for their personal experiences of gender (in)equality in the workplace. The findings will be presented in the form of an I-Poem, a methodology which originates in the psychology field (Debold 1990; Gilligan et. Al 2003; Hesse-Biber and Leavy 2006) and which has seen some recent use in marketing (Brown and Woodruffe-Burton 2015).

The second study provides an assessment of how gender research has been explored and represented in marketing’s journals. The authors have conducted a review and bibliometric analysis of the ABS 4*/4 ABS 3 and FT 50 journals for the marketing discipline between 1993-2018. Categories which are examined include an assessment of the gender topics explored; the specific marketing issue under examination; as well as an examination of the method utilised and the study samples.  The authors will present an in-depth exploration of these topics. Finally, we provide a wider analysis of the gender composition of the boards of our ‘leading’ journals.

Biography:

Andy Prothero is Professor of Business and Society at the College of Business, University College Dublin. She obtained her doctorate from the University of Cardiff. Andy has published widely in the broad area of business and society, with particular emphases on sustainability marketing and marketing and gender. Most recently her work has focused on consumption and austerity in the Great Recession.

Published: 18 November 2020