MBA Masterclass - Digital Transformation
Event Date: 24 April 2021
Time: 9-10.30am BST
Location: online
In this short session, Professor Dave Mackay will review emerging trends and developments in digital disruption, and discuss how we can build our personal capacity as strategic leaders capable of delivering effective digital transformation outcomes. Digital transformation refers to when a step change is made in how an individual, organisation, institution or economy operates enabled by digital technologies.
Digital Transformation and Technological Innovation' was offered as a Strathclyde MBA elective for the first time in summer 2020, building on a heritage of digital leadership electives run in the marketing department in the past – we felt this was an area of business that was more important than ever to home in on.
Dave is a Professor of Strategy and Academic Director of the MBA at the University of Strathclyde Business School. Previously, he has been an owner/director in a successful consultancy start-up and held production engineering and department management roles in Procter and Gamble's Product Supply division.
Published: 8 April 2021
