Customer Centricity Short Course

Event Date: 6 September 2023 - 7 September 2023

Are you a B2B enterprise aiming to get ahead of the competition? Or are you aspiring to future-proof your customer-facing brand? Are you ready to truly understand how customer centricity is the silver bullet to sustainable success? How it affects each part of your business, and how to make lasting changes for you and your customers?

We are offering a Customer Centricity programme consisting of two intensive workshops delivered in person at Strathclyde Business School in Glasgow. The first day consists of the theory behind customer centricity, whereas day two is about its practical and effective implementation across your business.

You will learn the framework and actions required to develop and lead a customer-centric approach for your organisation. Drawing on the skills and experience of a world-class academic and a world-renowned global practitioner, we will investigate how to enhance your individual and organisational capabilities to be fully customer-centric end-to-end.

We will explore why customer-centric businesses are more sustainably successful over a longer period and what you can learn from various successful businesses to implement the customer-centric roadmap for your organisation.

Reserve your place here

Published: 13 March 2023

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114 

 Postgraduate admissions
 +44(0)141 553 6118 / 6119


Strathclyde Business School
University of Strathclyde
199 Cathedral Street
G4 0QU

Triple accredited

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