Applications have opened for second Customer Centricity short course

Event Date: 27 February 2024 - 28 February 2024

Strathclyde Business School is recruiting for a second cohort for its Customer Centricity short course following its successful launch in September. 

Customer Centricity is more than good customer experience - it is putting the customer at the heart of everything you do. It touches on all aspects of the business and everyone from the CEO to the front line. If you are concerned about the rapid changes in the economy, consumer behaviour, customer churn, retaining and engaging your talent, and the potential barriers and friction in your customer experience, then creating a customer-centric organisation is key to staying ahead of the curve in these challenging times.

The programme will be delivered on February 27 and 28 2024 at the Business School. Delegates will learn the framework and actions required to develop and lead a customer-centric approach for their organisation. The focus will be on how to enhance each delegate's individual and organisational capabilities to be fully customer-centric end-to-end. 

Professor Spiros Gounaris from the Department of Marketing at Strathclyde Business School will be the academic lead. Spiros is driven to produce learning experiences and research outputs useful to both students and managers in understanding and advancing the knowledge of how and why marketing impacts on business performance and long-term sustainability. Spiros has a huge experience with companies of different sizes, including SMEs and MNCs and from a wide range of sectors, helping them, through both consulting and executive training, to improve their strategic alignment with the market conditions they face.

He will be joined by Martin Newman. known as "The Consumer Champion" he is the founder of Customer Service Action and The Customer First Group. Martin is one of the world’s leading authorities on customer centricity, and a force for positive change for consumers and brands. He appears regularly on BBC TV and Radio, Sky, ITV, Channel 5, and other media channels such as LBC, The Times and FT, to discuss consumer issues relating to the retail, travel, casual dining, automotive and financial services sectors.

Please go to our webpage to find out more, have a read through some testimonials, and click here to secure a place. Get in touch with Magdalena Thomas for any further information:

Published: 21 November 2023

Contact details

 Undergraduate admissions
 +44 (0)141 548 4114 

 Postgraduate admissions
 +44(0)141 553 6118 / 6119


Strathclyde Business School
University of Strathclyde
199 Cathedral Street
G4 0QU

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