Guest lecture: Subsistence Marketplaces and Business for Good
Event Date: 3 June 2024
Speaker: Madhu Viswanathan, Professor Loyola Marymount University and Founder, Marketplace Literacy and Subsistence Marketplaces
Venue: Strathclyde Business School, Room SW105
Time: 11am-1.30pm (lunch from 1pm)
Register for this free event at EventBrite
Join the Stephen Young Institute for International Business for this event from 1pm - a light lunch will be provided.
The Institute is delighted to welcome Professor Madhu Viswanathan to Strathclyde Business School. Professor Viswanathan is founder of the Subsistence Marketplaces research group and an advocate for bottom-up research. He regulary teaches on Business for Good and his research on subsistence marketplaces has been published in several international leading journals.
Summary
This immersive and interactive session will focus on understanding a bottom-up approach for use in research, education, and practice. This approach has been evolved through Madhu’s decades of work on subsistence marketplaces and has been applied in a variety of arenas including education and product development.
About the Speaker:
Madhu Viswanathan (B.Tech, Mechanical Engineering, IIT, Madras, 1985; Ph.D., Marketing, University of Minnesota, 1990) is Professor of Marketing, College of Business Administration, Loyola Marymount University (2019-), and Professor Emeritus, University of Illinois, Urbana-Champaign (1990-2019).
He designed and teaches Business For Good for all incoming undergraduate students at Loyola Marymount. He is Founding Editor-In Chief, Subsistence Marketplaces – a journal and web portal (2021-). He has served on the Livelihoods Advisory Board of UNHCR. He served as Faculty Advisor for the online iMBA, University of Illinois (2015-16), leading the team that launched the programme, designing and implementing key curricular policies and innovations. He has served as Chair, Consumer Behavior Special Interest Group, American Marketing Association; Secretary-Treasurer, Society for Consumer Psychology; Associate Editor, Journal of Public Policy and Marketing; and Director of Graduate Studies, Business Administration, University of Illinois. His work has been recognised with numerous awards.
His research programmes are on measurement and subsistence marketplaces. He has published in Journal of Marketing, Journal of Product Innovation Management, Journal of Public Policy and Marketing, amongst others. He has authored several books including Measurement Error and Research Design (Sage, 2005), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Springer, 2008), Subsistence Marketplaces (2013), and Bottom-Up Enterprise (2016).
He pioneered the area of subsistence marketplaces, taking a bottom-up approach to poverty and marketplaces (www.business.illinois.edu/subsistence), through symbiotic academic-social enterprise. He founded and directs the Marketplace Literacy Project (www.marketplaceliteracy.org), pioneering consumer, entrepreneurial and sustainability literacy education that has reached more than 100,000 women across four continents. He has taught courses on research methods, subsistence, and sustainability to thousands of students in-person and on-line. He has created innovative curricular content for educators and learners relating to bottom-up immersion, design, innovation and enterprise (www.subsistencemarketplaces.org).
For further information contact sy-institute@strath.ac.uk
Published: 21 May 2024
