WEO Research Seminar: Industry Talent Branding - Addressing Workforce Attraction and Retention Challenges in Talent-Deficient Industries

Event Date: 28 April 2026

Speaker: Associate Professor Ashokkumar Manoharan, College of Business, Creative Arts, Law and Social Sciences, Flinders University, South Australia

Time: 10:00 - 11:00 GMT

Location: SW204, Stenhouse Wing, Strathclyde Business School

Abstract:

Human capital is essential for competitive advantage, yet the advanced manufacturing sector faces significant workforce and skills shortages, worsened by persistent outdated perceptions of the industry. Young people, parents, and career advisors often view manufacturing as low-value, creating a significant barrier to attracting new workers. While existing campaigns raise awareness, they fail to establish a cohesive industry talent brand. This presentation will introduce the novel concept of “Industry Talent Brand” and outline a two-phase research program to develop a distinct Industry Talent Brand for the advanced manufacturing sector. It introduces a strategic, realistic employee value proposition aiming to strengthen both attraction and retention and support a sustainable future workforce for the sector. The presentation will actively engage participants in sharing their insights and perspectives on the UK manufacturing sector.

Biography:

Associate Professor Manoharan is a social scientist at the College of Business, Creative Arts, Law and Social Sciences, Flinders University, and a member of the Centre for Social Impact as well as a research affiliate with the Flinders Factory of the Future. His research spans two key areas: Diversity, Equity, and Inclusion (DEI) and Industry Talent Branding. His DEI work advances inclusive practices in hospitality and service industries, with a strong focus on improving employment outcomes for people with intellectual disabilities and culturally diverse workers. Complementing this, his research on industry talent branding addresses critical workforce shortages by developing strategies to attract, engage, and retain talent in industries facing persistent skill gaps. Internationally recognised for his impactful, industry-engaged scholarship, he was honoured as South Australia’s 2025 Young Tall Poppy, a testament to his outstanding research leadership and real-world impact.

Published: 21 April 2026