“Marketing Theory: Past, Present & Future” 3rd International Research Conference in Marketing

Event Date: 15 May 2014

The 3rd International Research Conference in Marketing is a research forum for doctoral and graduate students engaged in research about the Marketing discipline. The conference will take place at the University of Strathclyde on the 15th of May 2014.

The conference is a rare opportunity for an exchange of research experiences concerning marketing issues in the scientific and business environment in order to promote marketing knowledge amongst researchers by disseminating new research findings, and by encouraging the evolution of new research topics. It also serves as a platform for the transfer of knowledge and interaction between academics and PhD Students. The participants will also benefit from attending the presentations of two keynote speakers, who will present their thoughts with regards to the new trends in the marketing discipline.

Students at an early stage of their doctoral studies should have a (tentative) proposal for the topic they want to study, literature review, the method they want to use, and their potential contribution. This will help them benefit from suggestions on how to focus their work, relevant areas of literature to explore in more depth, and/or advice on methods and analysis. Students at a later stage of their doctoral studies can benefit from the conference by subjecting the positioning of their research to a critical review, refining their data collection approach, and/or receiving suggestions for translating their work into papers that can be submitted to highly ranked journals.

Papers accepted to the conference will give a presentation of their work following which they will receive feedback and comments from academic staff and other PhD students. Doctoral presentations will take place in parallel tracks based on the conceptual and/ or methodological focus of the participants work alongside the stage of their doctoral work. All participants will receive a certificate of attendance.

Keynote Speakers:

Professor Stephanie O'Donohoe is a Professor of Advertising and Consumer Culture at University of Edinburgh Business School. Stephanie's research is centered on consumer culture and theories and practices of advertising consumption. Her research in these areas has appeared in a range of journals including: International Journal of Advertising, Advances in Consumer Research, Journal of Consumer Behaviour, Journal of Marketing Management and European Journal of Marketing.

Dr. Luigi M. De Luca is a Reader in Marketing and Strategy at Cardiff Business School. His research is centered on innovation, knowledge and organizational learning and marketing strategy. His research in these areas has appeared in a range of journals including: Journal of Marketing, The Journal of Product Innovation Management, Industrial Marketing and Management, Research Policy and Journal of Personal Selling and Sales Management.

Tracks: Marketing Theory and Strategy / Consumer Behaviour & Culture Theory / E-Marketing & Social Media / Services Marketing / International Marketing / Entrepreneurship / B2B Marketing

Submission Guidelines:

Papers for submission can be within the following categories: Research Paper / Conceptual Paper / Case Study / General Review / Literature Review

Below mentioned are the guidelines for preparing your submission:

1) The top of the paper should include Title of the paper, Name(s) of the Author(s) and Institution of the Author(s).

2) The paper should be 3-5 pages single spaced, Times New Roman in 12 point font.

3) Paper should include a short abstract.

4) The reference list is not included within the page limit. Any tables, graphs or figures are not be included in the page limit.

Please submit papers exclusively by e-mail as a Word document attachment to the following address: christina.mcfadden@strath.ac.uk

Deadline for Papers: 2nd May 2014

Submission of poster abstracts:

The poster sessions will give the researchers an opportunity to share research in a working paper stage. Below mentioned are the guidelines for preparing your submission:

1) Please prepare a brief description of the paper not exceeding 100 words. This will be pasted in the appropriate space with your submission.

2) Poster submissions must include the title of the poster and an abstract. The abstract should summarize the research, including the conceptual framework, description of the method, data, results and conclusion.

3) The text of the poster abstract must not exceed 800 words and should be submitted in single-spaced format, prepared in 12-point font.

4) At the time of submission, the author shall provide complete contact information for all session participants including name, address, phone number, and e-mail address.

Please submit an electronic copy of your poster to the following address: christina.mcfadden@strath.ac.uk

Deadline for Posters: 30th April 2014

Please note that you will be notified for acceptance or rejection for the paper/poster presentation.

There is no registration fee for the conference. Individuals that wish to attend but do not want to present please confirm your attendance by 25th April 2014 with your name, address, phone number, and e-mail address to christina.mcfadden@strath.ac.uk

Conference address: Room 303, McCance Building, 16 Richmond Street, Glasgow G1 1XQ

For further details contact Mrs Christina McFadden, Research Secretary e-mail christina.mcfadden@strath.ac.uk

Published: 2 April 2014