SBS offers new short course in Managing Digital Transformation

A new short course in digital transformation which aims to get businesses 'future ready' is being offered by Strathclyde Business School.

Digital transformation is a mega-trend changing how governments, organisations and individuals live and work around the world. Digital transformation is the integration of digital technology into all areas of a business, and changes how you operate and deliver value to customers – rethinking business models, becoming more agile.

Professor Dave Mackay, Professor of Practice at the Hunter Centre for Entreprepreneurship and MBA Director, said, "Some businesses have had to adapt to new digital challenges rapidly to ensure their business could cope this year with the huge shift to online services as a result of Covid-19 – perhaps there were supply chain issues, perhaps there were differences in customer expectation - but it would undoubtedly be better to do this in a controlled and informed way; to plan properly how to evolve your business. We believe our new module will help."

Our short course Managing Digital Transformation will help you to navigate and understand what digital transformation is all about and how you can make digital innovation work for your business, whether you’re in an SME or part of a large corporate organisation.

This first six week module launches in March and will be delivered via Strathclyde's live virtual platform allowing course participants to gain a high quality on-campus Strathclyde experience wherever they are based in the world - an important factor, given the restrictions many of us are living under right now as a result of Covid-19. 

Throughout 2021 Strathclyde Business School will be offering a number of programmes on the theme of Digital Transformation. As well as Managing Digital Transformation, these will be: Digital Marketing Strategy; Customer Engagement in a Digital World; Mastering Digital Technologies; Leading Digital – innovation, culture and delivery; and Designing Digital Strategies for Business Transformation.

Each programme will be scheduled over a six-week period and completion offers a certified programme of CPD study in the chosen subject area. It’s a flexible portfolio where you can complete just a single certificated module or work through to a complete MSc in Digital Transformation within a year. Doing three of the modules will lead to a Postgraduate Certificate being awarded while completing all six will lead to a Postgraduate Diploma. Ultimately, doing all six modules plus Completing Digital Transformation Practice and a final project would lead to an MSc in Digital Transformation.

Professor Mackay adds, "Each online programme integrates continuous assessment. Live sessions are held during selected evenings and weekends to avoid disrupting your work schedule. Another aspect which makes this a truly flexible course is that you can join at any point in the year to do a solo module or perhaps the first module on your MSc journey – the good thing is you don’t have to decide which path to take straight away either."

Managing Digital Transformation will challenge you and develop your ability to fully respond to key questions such as:

· What are the strategic implications for organisations of digital transformation and what does it mean for my organisation?

· How should organisational change and technological innovation drive results in digital transformation initiatives?

· How can we get my organisation ready to respond to digital transformation?

Course participants will be led through key technological advances powering digital transformation, including aspects such as elastic cloud computing, big data & analytics, the internet of things (IoT), artificial intelligence (AI) and machine learning. Social implications for work and life are examined, and examples explored as to how digital transformation is already reshaping nations, sectors, organisations and individuals.

At an organisational level, strategic enablers and barriers to digital transformation are reviewed, and key dimensions of digital intensity and organisational change capacity are discussed. The course will examine options for engaging with digital transformation – through technological, open, strategic and platform modes of innovating. 

Please click here for more information on Managing Digital Transformation or email exec.education@strath.ac.uk

Published: 3 February 2021