Marketing Symposium: Cost of Living Crisis

Strathclyde Business School was the venue for a successful stakeholder symposium focused on the cost-of-living crisis. The symposium forms part of a larger project led by Professor Kathy Hamilton (Marketing) and Professor Thomas Boysen Anker (University of Dundee), funded by the Scottish Universities Insight Institute. 

The broader project is titled “Consumer resilience and coping strategies during the cost-of-living crisis: What consumers can do and where stakeholder interventions are needed.” 

It aims to harness research and stakeholder insights to develop emergency-response solutions to support consumers through the cost-of-living crisis. 

The research phase of the project involved interviews with consumers and representatives from third sector organisations. Findings from the research were used to inform the stakeholder symposium. Held in June 2023, it brought diverse stakeholders together from a variety of sectors and disciplines to share knowledge, pool ideas and brainstorm new solutions to the cost-of-living crisis. Stakeholders included participants from academia, business and the third sector, for example, representatives from Consumer Scotland, the Poverty Alliance, Glasgow Centre for Population Health, Scottish Retail Consortium, the Health and Social Care Alliance Scotland, Money Advice Scotland, CILIP Scotland, Action for Children and The National Social Marketing Centre CIC. 

The symposium was based on a hive approach to facilitate interaction. The visual minutes below capture key themes from the discussions that will form the basis of our report. 

Published: 2 August 2023