Marketing welcomes distinguished international scholar 

The Department of Marketing is delighted to welcome Professor Tiziano Vescovi as a visiting scholar. Professor Vescovi is Director of the School of Management at Ca’ Foscari University, Venice and Co-Director of the International Management Asia-lab, a major international network of Italian, Chinese and Japanese academic institutions. 

Drawing on his expertise in cross-cultural marketing and digital transformation, Professor Vescovi led a series of events and held one-to-one engagement sessions with Marketing and SBS colleagues. Over his two-week long stay the Department enjoyed a Research Seminar on ‘Cross-Cultural Marketing: the Disregarded Globalization’, a Workshop titled ‘Developing International Networks: Working with “the others”’, and a Keynote Lecture on Business Models in an Integrated Vision. 

As the Department of Marketing has enjoyed a long-term partnership with Ca’ Foscari University, Professor Vescovi’s visit was a great opportunity to further collaborations and extend relationships. 

Published: 2 August 2023