C&C Group continues partnership with Department of Marketing

C&C Group are once again sponsoring the Brand Management assignment for Strathclyde Business School’s marketing undergraduate students – in doing so, students are being given the chance to work on C&C Group’s brand ‘Outcider’.

Thomas McAlinden, class co-ordinator for the Brand Management module, said, “This project embodies Strathclyde’s ethos of being ‘the place of useful learning’ and is a great opportunity for the students to work on a real life brand and apply theory to practice. I’m delighted that my initial approach to C&C Group to engage with students in this module has resulted in a continuing relationship over the years which has benefits for all.”

The top five individuals will then present to C&C Group in March 2026 with the overall best brand manager with the best brand plan crowned winner.

Published: 15 October 2025