SBS enters new partnership with AI consultancy Storm ID

Storm ID, the Edinburgh based digital, data and AI consultancy, has entered into a new strategic partnership with the University of Strathclyde Business School to help grow Scotland’s next generation of digital, data and AI professionals.

Engaging opportunities

The first initiative in the partnership will see Storm ID work with students from the MSc Business Analysis and Consulting programme on a live consultancy brief. Students will tackle a real-world artificial intelligence challenge, applying their academic knowledge to industry needs while gaining hands-on experience with an established digital consultancy.

This collaboration builds on Storm ID’s continued investment in emerging talent through its graduate programmes and early career pathways. Together, these initiatives reflect the company’s commitment to growing Scotland’s digital capability and helping graduates build long-term careers in the sector.

Stewart Cruickshank, Consulting Director, Storm ID, said, "We’re excited to be working with Strathclyde Business School on this initiative. Collaborations like this give students meaningful opportunities to apply their skills in practice while contributing to Scotland’s growing digital, data and AI economy.”

Academic engagement

The partnership also marks the beginning of a wider programme of academic engagement. Storm ID is working with universities and colleges to give students exposure to real-world consultancy projects and represents and create new routes into the digital economy.

Camila Rae, External Engagement Officer, Strathclyde Business School, said, "This partnership offers our MSc students a valuable opportunity to engage with a leading consultancy working at the forefront of digital and data innovation. Applying their learning to a real industry challenge will deepen their skills and expand their professional experience."

Storm ID is an award-winning digital transformation consultancy headquartered in Edinburgh. For more than two decades, the company has helped public and private sector organisations redesign services, unlock the value of data, and adopt artificial intelligence responsibly. Its multidisciplinary teams bring together expertise in service design, user experience, engineering, data science and AI delivery. Storm ID partners with clients across health, government, transport and professional services to modernise operations, improve service outcomes and drive innovation at scale.

Published: 9 October 2025