PhD Scholarships in Marketing

The Department of Marketing, part of the University of Strathclyde Business School, is delighted to announce a number of competitive PhD Scholarships for the 2014/15 academic year. These scholarships will support successful candidates to develop their research, while also providing opportunities to gain career-enhancing teaching and teaching-related skills.

Funding information

These PhD Scholarships will cover full tuition fees (at UK/EU rate*), provide an annual stipend of £14,000 and the opportunity to apply for up to £500 per annum to support attendance at research-related conferences. Scholarships will be awarded through an open competition to applicants wishing to commence full-time PhD studies in Session 2014/15 and will be renewable annually for up to 3 years, subject to satisfactory research progress and good citizenship. Successful researchers will be expected to contribute an average of 5 hours per week to teaching and teaching-related activities up to a maximum of 260 hours across the year.

* UK/EU tuition fees are £3,996 and International tuition fees are £10,200. International students will be required to meet the shortfall of £6,204 in tuition fees.

Eligibility

The Department will consider applications from promising candidates of any nationality.

Topics of Interest

The vision for the Department of Marketing is to engage in research that contributes and enhances our understanding of organisations, consumers, business relationships and networks within dynamic, international contexts that require to be investigated from an interdisciplinary perspective. Our research is thus concentrated into two core fields of knowledge and we invite applications which fit within these established areas of research:

Consumption, Markets and Society

Current research themes include: furthering work on consumer tribes, celebrity culture and cultural approaches towards the understanding of brand culture. Researchers are also exploring nostalgia as an influence on consumption in the 21st century and are interested in the impact of poverty on consumption and the implications of consumer disadvantage for wellbeing and social exclusion.  The importance of religion as an influence on consumption, sustainable consumption, the aesthetics of consumption and historical approaches to analysing consumption culture within the globalisation discourse are also key research themes. We welcome applications in the following areas:

• Research to enhance our understanding of the nature of religion-related conflicts; how such conflicts may occur in markets and consumption spaces; the potential role of marketing practices and macro market structures and contents in the creation of such conflicts.

• Research examining how consumers respond to company's and/or brands' social and environmental marketing-related initiatives from consumer psychological perspectives. Particularly, it focuses on consumers' cognitive, moral and emotional responses.

Marketing Management

Current research themes include: co-creation, new product/service development and innovation management, the recognition and use of markets and networks in enhancing intra and inter-organisational cooperation and collaboration within industrial contexts, business -to- business, relationship marketing and key account management. Researchers are also interested in sustainable supply chains, internal marketing and organisational competitiveness; marketing management within the services and tourism contexts;  the role of service delivery and operations in the development of corporate, service/product branding and competitiveness; sales management, retailing, international marketing and cross-cultural consumer behaviours; customer relationship management especially with international partners to secure international business through the development and use of international networks, price modeling. We welcome applications in the following areas:

• The Impact of the Institutional Environment on International Retail Market Entry and Expansion: An Emerging Market Perspective,
• Community Destination Branding,
• Sales Management and the challenge of multichannel strategies in sustaining an effective and efficient approach to personal selling.

Theoretical Contribution and Methods

Submitted proposals must demonstrate a strong understanding of the extant literature and clearly substantiate the potential for making a significant contribution in the field. Applicants may consider a wide variety of quantitative and/or qualitative methods making a strong case of the appropriateness for the method(s) suggested in the proposal.

Further details on our research activities can be found at:

http://www.strath.ac.uk/marketing/ourresearch/

Administrative contact and how to apply

The ideal applicant would normally be expected to pursue an academic career and be willing to disseminate research outcomes in high quality international academic journals and conferences and possibly engage with policy through external grants applications.

Interested candidates are strongly encouraged to complete an online application form at http://pgr.strath.ac.uk. Required information includes a brief application letter, research proposal (4-6 pages), two academic reference letters, copies of degree certificates and transcripts and proof of English language proficiency (if English is not your first language).

Further information can be obtained from Christina McFadden, Departmental & Research Secretary,  Department  of  Marketing,  University  of  Strathclyde,  Sir William Duncan Building, 130 Rottenrow, Glasgow G4 0GE. Tel. 0141 548 4919;  Email: christina.mcfadden@strath.ac.uk

Deadline

The deadline for the receipt of applications is Friday 1 August 2014.

Information about the Department

The Department of Marketing was established in 1971 and is part of the triple accredited (AACSB, AMBA, EQUIS) University of Strathclyde Business School. Its large and thriving community  of  Marketing  scholars  and  doctoral  researchers  makes  it  an  excellent environment in which to undertake PhD research. See further details at http://www.strath.ac.uk/marketing.

Published: 17 June 2014