The Department of Marketing organised a student trip to Dubai in March - students from MSc Marketing and MSc International Marketing spent a week in Dubai attending an elective module on 'Digital and Cross-cultural Marketing' on the Strathclyde Dubai campus.
As part of the class, students met several well-known digital marketing practitioners and undertook observational research in Dubai's popular shopping malls. They also had time to discover Dubai's main tourist attractions. The students collectively described the trip as "exciting" and Yu Zhang who is on the MSc in International Marketing programme, said, "SBS arranged everything well for us. In the four-day course, Catherine [Demangeot, Dubai-based academic] taught professional knowledge, invited guests to integrate with us and took us to visit Flip Media, which benefitted all of us. It was also very exciting to be offered a tour around Dubai city at the end of the course. We went to Creek, the Palm and Dubai Tower."
A number of MSc International Marketing and MSc Marketing students also took a trip in March as part of the 'Sector Studies: Italian Style Marketing' elective in Venice, hosted by the Università Ca' Foscari where students attended lectures given by leading practitioners in the field of luxury branding.
Company visits were arranged and students had the opportunity of seeing how businesses operate internally from raw materials sourcing to final product. They were fascinated by how the "made in Italy" brand origin enabled thousands of small and medium niche businesses to command price premiums.
Corrado Bellini, an MSc International Marketing student, said, "It has been an amazing experience in which my course mates and I had the opportunity to hear from various experts about the way Italian companies compete in the global marketplace.
"We also had a chance to visit some company headquarters and get a taste of how things work in reality. To some extent, the whole experience even made me rethink my perspectives on the way of doing marketing. Not only was it a very interesting learning experience but it was also a lot of fun. I would certainly love to do it again."