Several members of the Department of Marketing participated in the British Sociological Association conference, held at the University of Leeds in April 2012.
Dr Matthew Alexander and Dr Kathy Hamilton delivered a presentation entitled "Labour of Love": Exploring Community Regeneration through Adopt a Station'. Andrea Tonner presented research conducted with a group of gastronomy enthusiasts which reconsiders food's role in friendship.
The presentations, while different in context and approach, demonstrate the Department of Marketing's research expertise in uncovering the social impact of consumer culture. Their inclusion in this humanities-strong conference shows the scope of consumer research to reach beyond disciplinary boundaries.