MSc International Marketing winners, with Professor Ibeh (right)
The grand finale and awards ceremony of the Strathclyde Business School’s annual Marketing Works and Industry projects recently took place at the Beardmore Hotel Conference Suites in Clydebank. The annual event, hosted by the Department of Marketing, featured excellent presentations from eight postgraduate student teams shortlisted from a total of thirty groups, drawn from the Department’s three instructional Master’s programmes, MSc International Marketing (MSc IM), MSc Marketing (MSc M) and MSc International Hospitality and Tourism Management (MSc IHTM). Each student group had at the beginning of the process been assigned a client and provided with a brief that reflected particular marketing issues facing their clients. Companies involved range from micro-enterprises to large multinational organisations.
The eight finalists for 2012 presented on projects undertaken respectively for Smith & McLaurin, Tree Green, Yorkhill Foundation, Anytime Leisure, Dunns Foods and Drinks, Strathclyde Law Clinic, Argyll & the Isles Strategic Tourism Partnership, and Frontier Holidays Group. The overall quality of the presentations left the highly experienced panel of judges (comprising Mr Martin Raymond of Cloudline Consultancy, Dr Nigel Martin of SynGro.com, Mr James England of BlueSky Experiences, and Professor Alan Wilson of SBS) with a very difficult task. Following their deliberations however, they selected the Smith and McLaurin, Anytime Leisure and Argyll & the Isles Strategic Tourism Partnership’s teams as the respective winners of the MSc IM, MSc M and MSc IHTM Marketing Works and Industry Project prizes for 2012.
Hearty congratulations to the winning teams:
MSc International Marketing winners, with Professor Ibeh (right)
Marketing winners
IHTM winners
Very well done to the eight finalists. Many thanks also to all thirty student groups, their supervisors and wonderful clients for contributing to another successful year in the life of this exemplary Knowledge Exchange project.