The Centre for Corporate Connections is hosting a workshop on November 15 on the theme of marketing automation.
This workshop – 'Drive your business forward with marketing automation' with Scot McRae, Managing Director of marketing automation specialists, McRae & Co, – is restricted to 15 spaces and will take place on Level 15 of the Livingstone Tower, Richmond Street, from 3.30-5.30pm.
The workshop will look at how, as modern buyers have altered their approach, so too have modern marketers. The internet and related technologies have revolutionised today's business marketing arena. Buyers search for information on their own, start and stop conversations, and only take action when they are ready to – ‘outbound marketing’ has lost its efficacy.
Marketing automation technology gives marketing and sales department an unprecedented level of lead intelligence which in turn enables sophisticated nurturing of prospects. The result is shorter sales cycles, higher win rates and a marketing department that is more responsible for business growth and, crucially, more accountable.
The technology replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.
With limited spaces available, please email Terrianne Gillan to register.