Dr Michael Marck, Rebecca MacKenzie and Euan De St Croix
Euan Fenelon, Global Operational Integrity and R&D Manager for Iberdrola has joined the Department of Management Science as an Honorary Lecturer. Euan is delighted to take up his new role and looks forward to being involved in teaching, research and knowledge exchange projects with departmental students and staff, especially in relation to his expertise in risk management.
Dr Michael Marck, Rebecca MacKenzie and Euan De St Croix
Rebecca Mackenzie, an honours student with the marketing department represented Strathclyde University at the World Student Sales Contest in February, 2013. Rebecca was one of the top 20 students who participated in the competition being hosted by Northern Illinois University, just outside Chicago. Rebecca was coached by Dr Michael Marck and former Strathclyde graduate Euan De St Croix.
Professor Alan Wilson of the Marketing Department delivered a presentation to the Customer Contact Association - Industry Council Leadership Forum on the topic of Customers Helping Themselves. The presentation explored the trend towards companies creating online virtual communities of customers and service users as a way of providing service support to other customers. The presentation also discussed the role of “super users” in such communities as co-creators of value for the organisation and their customers.