The Journal of Marketing Management (JMM) marks its 30th Anniversary with a special issue of seminal papers from key thinkers in Marketing thought. JMM is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. The JMM has a proud Strathclyde heritage given that previous editors for the journal were Professor Michael Baker (1984-1999) and Professor Susan Hart (1999-2010). And always does its best to exemplify the Strathclyde motto of a 'Place of Useful Learning' by publishing research that aspires to be relevant, timely and global in outlook. As the current Editors state in their editorial for the special issue:
"The 30th Anniversary issue grants us an excellent opportunity to celebrate the achievements of those who continue to aspire to publish in the Journal and the vision they bring to this endeavour of charting and rethinking marketing knowledge…The papers in the anniversary issue are a testament to the hard work and aspiration of this community. We hope the papers will continue to inspire our audience of academics, students and practitioners and act as thought-pieces to rethink marketing practice." (Paul Hewer, Strathclyde University and Mark Tadajewski, Durham University)
The Special Issue Volume 30 (Issue 11-12) includes notable papers on key marketing debates and topics to include: Russell Belk on the shift to digital consumption; Bernard Cova & Véronique Cova on the promise and possibilities of Consumer Culture Theory; Sally Dibb on the potential of Social Marketing; Pierre McDonagh and Andy Prothero on Sustainable Consumption; Lisa O'Malley on the relational in marketing; Mark Tadajewski and Brian Jones on the history of marketing management and Victoria Wells on Behavioural Psychology.