Dr Maria Karampela (Department of Marketing) welcomed Mr Glen Gribbon, Marketing Director for the Macallan Scotch Whisky brand at Edrington Group to the postgraduate class of Strategic Global Marketing at the end of November.
Glen is responsible for overseeing the premium brand, currently the second biggest selling single malt by volume in the world. He was previously Director of Blended Scotch Whisky at Edrington Group, overseeing the number four selling standard whisky brand in the world, The Famous Grouse.
This guest lecture was part of the continued engagement between the Marketing Department and Edrington, but the first time that Glen has given a presentation to Masters' students.
Students enjoyed his presentation, which focused on global marketing challenges, and on how complex environmental factors influence the foreign market selection and entry mode choice processes.