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Marketing student in shortlist for Student of the Year Award
David Cotter, a third year Marketing student has been selected as one of the three students shortlisted from across Scotland for the Marketing Society Scotland Star Marketing Student of the Year award.
David has been invited to attend the Marketing Society Scotland awards dinner on June 8 where the overall winner will be announced.
Strategy Professor invited on scientific committee of European Journal Guide
Professor Peter McKiernan, Strategy & Organisation, has been invited to sit on the scientific committee of the Chartered ABS sponsored European Journal Guide for its next revision. The guide is used widely by international scholars and, at each revision, many new journals - as well as the existing ones - have to be assessed and categorised. The panel is made up of three representatives from Scottish Business Schools on the panel and is an inaugural Companion of the ABS.
Professor McKiernan ran the April 2017 round of the doctoral programme at IEDC, Bled, Slovenia- one of Europe's top private Schools of Management. Doctoral students came from as far afield as Russia and the USA, with a major concentration from central and Eastern Europe. Professor McKiernan coached the final year doctoral students in academic writing for scholarly journals, practical journals and books.
He has also recently led both the April Babcock LEAD and DRIVE executive programmes for SBS. The former focused on improving the contractual bidding process and the latter on building a culture of innovation in Babcock's international community. Now, participants will follow a structured, supervised project based upon the SBS experience and will present their final results to senior line managers.
Marketing students' trip to Seville for branding module
A group of Masters Students from the Department of Marketing attended a one-week module on Country of Origin Branding at Universidad Pablo De Olavide in Seville, Spain. This involved lectures and visits to a number of Spanish companies. The students were accompanied by Professor Alan Wilson and Carol Christie.
Jami Hall, MSc Tourism Marketing Management student, said, "A part of the three Marketing MSc courses allows us to choose electives; and one of the elective options that I chose brought me to Seville, Spain for a week. Our group were visiting students at Pablo de Olavide University, taking a course on Country of Origin Branding in Spain. We spent our afternoons on their campus learning from visiting lecturers and working on a group presentation we would be giving on the afternoon of the last day on how we would bring a Spanish product of our choosing into the UK market.
"Our week in Seville was non-stop and exciting, but also eye-opening and rewarding. Everyone took something different from the experience and we all left with not only gorgeous photographs and fun memories, but also a much deeper understanding of Spanish culture and of nation branding as a whole."
Management Science research successes
The Department of Management Science and Bruce Power have begun a two year project worth £230k to develop decision support tools aimed at reducing lost time due to outages. The project sits within the newly formed ANRC and will be completed by Euan Barlow, Tim Bedford, Emma Comrie, Matthew Revie and Lesley Walls.
A new project funded by the Universities Low Carbon Power and Energy research theme is developing simulation and optimisation tools to minimise the time taken to install offshore wind farms. The project, led by Matthew Revie and Euan Barlow of Management Science, is worth £165k and will take 14 months to complete.
Meanwhile, a team of researchers in Management Science and EEE have been awarded £70k for a 10 month project investigating different methods of forecasting for offshore wind farm access. The project, funded by Data Lab Innovation Centre, is collaborative with Datalytics Ltd and looks to build upon the Universities existing knowledge in this area and to develop relations further with SSE, Scottish Power and CalMac.
Marketing student teams wins finale
Second year undergraduate Marketing students in the Services and Retail Marketing class recently took part in a marketing analysis of various shopping malls in Glasgow.
The teams prepared an analysis by carrying out a detailed observation audit of the existing malls and their current strategies and then put forward recommendations. There were a total of 62 groups with typically five members per group.
As a group assignment for the class, they worked with departmental tutors in the tutorials on this topic. They all had to submit a report of 3,000 words make a presentation in the final tutorial group. The Department then selected the best five groups and asked them to make a formal presentation on the Finale day.
The best team, who won £1,000 for the best overall presentation, comprised: Thomas Gilian, Anastasia Inverary, Emilia Higgins and Diana Krasniqi.
Marketing paper success
Jennifer Barhorst and Professor Alan Wilson (Marketing) won Best Paper in the Branding, Strategy and Research track at the Marketing Management Association Conference in Chicago, USA for their paper on "Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions".
Marketing White Paper
Professor Alan Wilson of the Marketing Department, Kim MacGillavry Vice President, Customer Experience, DHL Freight and Neil Davey, Managing Editor of My Customer have produced a white paper on measuring and managing an organisation’s customer experience. Many companies around the world and across all industries have recognised that it is becoming business-critical to have a loyal customer base. The long-term growth outlook in mature markets is more or less flat and consumerism is getting the upper hand globally. So, keeping customers happy is more important than ever before.
This goes well beyond the traditional marketing mix. Nowadays, managing the customer experience is the key to sustainable profitable growth. An increasing number of CEOs have understood that their organisation needs to be more customer-centric to succeed. The white paper sets out a framework that leadership teams can use.
The Customer Experience Management (CEM) maturity model and the related questionnaire enables organisations to assess their actual performance along five dimensions and identify the maturity of their customer experience management programme. It also reveals the concrete things that can and should be done to improve the customer experience. It has proven to be a useful tool for CEM executives and practitioners to guide them and their leadership through the change process. The white paper launched on April 20 and is freely available for downloading.
Economic modelling Fellowship funded by Scottish Government
Gioele Figus has recently been successful in an application for a two year Fellowship in the Scottish Government’s Centre of Expertise in Climate Change, “ClimateXChange”.
The project, worth £64,805 in the first year, is led by Dr Grant Allan (Economics) alongside Professor Peter McGregor (Economics) and Professor Karen Turner (Centre for Energy Policy, International Public Policy Institute). This research will in particular examine proposals in the Scottish Government’s recent Energy Strategy and will provide input to policy makers on the energy and economic consequences for Scotland.
Economic academic presents in Brussels workshop on environmental monitoring
Dr Grant Allan gave an invited presentation at an international workshop in Brussels on March 28 organised by the International Photonics Advocacy Coalition and the Optical Society.
His presentation was titled, “Economic impact of reliable environmental modelling”. The invitation-only event was attended by representatives from leading agencies, including the European Commission, European Parliament, European Space Agency and business and sector leaders with activities across the UK and Europe.
Scottish Business Breakfast at Stanford University
Dr Grant Allan, Department of Economics, attended a “Scottish Business Breakfast” at Stanford University on April 4. This was an invitation-only event hosted by Tom Baer (Stanford Centre for Photonics Research) and arranged by the Scottish Universities and Stanford University Programme (SU2P). It was attended by business leaders from California and Scotland and saw presentations by Professor Sir Jim McDonald and First Minister of Scotland, Nicola Sturgeon.
Student part of winning case study challenge team
MSc Business Analysis and Consulting student Nadia Vasileva (Management Science) attended the Roland Berger Case Study Challenge in Bucharest early April, where she was part of the team winning the challenge.
Consultancy firm Roland Berger organises this weekend-long challenge every year, where selected applicants are invited with all their expenses covered.