The EMAC 47th Annual Conference will be hosted by the University of Strathclyde, Glasgow, UK from May 29- June 1.
The conference theme is "People Make Marketing", inspired by Glasgow's recognition of the role of people as being at the heart of any city and its 'People Make Glasgow' brand.
By making the theme of EMAC 2018 "People Make Marketing" the conference is not only tied to its location but reflects the focus of the Marketing Department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider society.
The conference theme highlights the role of people who make rigorous marketing research relevant in an increasingly dynamic and digitalised world. EMAC 2018 provides an opportunity to discuss how people and their research shape the marketing discipline now and prospects for impacting the discipline in the future. The conference will explore how people make marketing creative and analytical, how people make marketing impactful and relevant, how people make marketing innovative and digital and how people make marketing global.
More information on the programme is available here.