Car retailer Arnold Clark has been working with Dr Graeme McLean in the Department of Marketing at Strathclyde Business School to pioneer the company’s 2030 strategy. The work involves partnering with the University to offer five PhD Scholarships in pursuit of understanding the future of the automotive industry.
A first of its kind, the research will draw on expertise across three University faculties including the Business School, Computer and Information Science and Electronic and Electrical Engineering.
With the ambition to be the frontrunner in the new transport industry by 2030, Arnold Clark recognises that the customer of tomorrow is likely to have different buying habits and needs to the customer of today. Accordingly, the Arnold Clark 2030 project will examine future customer behaviour and how this reflects on Arnold Clark’s business model. More specifically, the research will examine the use of advanced technology as part of the customer journey, understanding customer needs through artificial intelligence and understanding the complexity of electric vehicles and the demands on the wider infrastructure and business opportunities.
The PhD students will spend three days per week based on the University of Strathclyde John Anderson Campus and two days per week at Arnold Clark’s state of the art head office in Hillington, Glasgow.
Find out more about the scholarships here