Dr Kathy Hamilton and Dr Juliette Wilson (both Department of Marketing) and Dr Sarah Edwards (HASS) have been awarded a research grant from the Leverhulme Trust to the value of £78,762.
The interdisciplinary project is entitled "Transformative Servicescapes and Consumer Vulnerability" and it will explore how service spaces impact on empowerment, inclusion and well-being. Based on a case study of the Glasgow Women's Library (GWL), our aim is to understand how service providers can better respond to the resources and limitations of those who experience social, cultural and economic barriers.
Alongside traditional qualitative methods such as interviews, observation and archival research, we will also prioritise arts-based research methods in order to positively disrupt conventional data collection and dissemination techniques. Overall, we see this project as an opportunity to open up new theoretical understandings, develop methodological insights on alternative practices, ethics and representations, and enable transformative resolutions for societal good.