Undergraduate students in the Department of Marketing have been delighted to undertake a series of live projects recently. These have allowed students to apply their learning, reinforcing the University of Strathclyde as the ‘place of useful learning’.
For the second year running, Teaching Associate Thomas McAlinden has worked in conjunction with Jonathan Kemp, AG Barr, to produce an original class in which Honours students in the FMCG (Fast Moving Consumer Goods) Brand Building class apply learning to a real problem. Students also get the chance to achieve the IGD fast track certificate which will help develop soft skills as well as gain knowledge about the FMCG industry to help prepare them for a career in FMCG.
Honours students in the MK412 Brand Management also had the opportunity to work on a real-life brand and apply their learning with the C&C Group, who sponsored the class for the third year running. The grand finale for the best plan took place on March 2 with the winner being awarded ‘Best Brand Plan’ and receiving the only certificate available in the class.
Additionally, Rapscallion Soda, a Glasgow based premium soft drinks manufacturer, sponsored the Marketing Management class assignment for 2021/22. This allowed students to create a Marketing Plan for Rapscallion Soda and its future growth.