Alongside Professor Michael Baker’s tributes and Professor Doherty’s REF2021 Plenary, the 54th Academy of Marketing Conference was an opportunity for academics and students from the Department of Marketing to share their research.
Professor Kathy Hamilton (Marketing) was co-chair of a workshop at the Academy of Marketing conference on ‘Consumer Research for Social Impact (CRSI): Agents of Change, Agenda for Change’. The focus was on developing a coherent set of priorities for how the field of CRSI needs to evolve.
Dr Paul Hewer presented his work ‘Dangling by a thread: on the politics of mental health, work performance and institutional life’. Dr Amira Mukendi presented ‘How Do Social Media Influencers in Sustainable Markets Try to Create Change in the Fashion Industry?’, a collaborative research project with Professor Pierre McDonagh (University of Bath), Professor Iain Davies (Marketing), Dr Sarah Glozer (University of Bath) and Professor Anne Marie Doherty (Marketing). Professor Kathy Hamilton, Dr Juliette Wilson, Dr Holly Porteous (all Marketing) and Dr Sarah Edwards (HASS) shared findings from their Leverhulme-funded research: ‘A Welcome for All: The Starting Point For Inclusive Servicescapes’. Their research was further disseminated in the AMRC-funded research stream on ‘Transformations: an exhibition communicating best practice on well-being within servicescapes. Dr Andrea Tonner (Marketing) presented ‘I, Me, We and Us: The Implications of Aggregation and Disaggregation on Access and Rights’.
Two PhD students from the Department of Marketing also presented work at the conference. Dilan Rathnayake, with his supervisors Dr Andrea Tonner and Dr Petra Eckler (Journalism, Media & Communication) presented work on ‘The Impact of Social Media Influencers on Consumers, Businesses and Society’. Mijka Ghorbani, with her supervisors Dr Andrea Tonner and Dr Eleni Tsougkou (both Marketing), presented a paper ‘exploring sources and traits of the co-created digital brand personality’.