UAE News

German Emirates Club Panel on Education

Abigail Davenport, Head of the Dubai campus, had the honour of joining a panel discussion at the Annual Education Forum hosted by the German Emirates Club (GEC). Delving into the UAE’s education system, past, present, and future developments, alongside industry peers. It was a fruitful experience engaging with entrepreneurs, HR experts, and representatives from German, Austrian, and Swiss companies.

Workshop: Misplaced beliefs and perceptions: brands’ challenges in serving stigmatized markets

Dr Aliakbar Jafari, Associate Professor of Marketing at the University of Strathclyde Business School in Glasgow. Dr Ali shared insights from his recent research paper on 'Misplaced beliefs and perceptions: brands’ challenges in serving stigmatised markets,' published in the Journal of Business Research.

This masterclass delved into the complexities surrounding certain products and the backlash they sometimes face in various markets. The masterclass offered a unique opportunity to gain valuable insights that can benefit both industry practitioners and policymakers.

April cohort welcome

The semester has started for our new Executive MBA April cohort, beginning with an engaging marketing module weekend.