Applications for J-Term at Strathclyde Business School are currently closed.

If you are a student interested in attending J-Term or a representative of a University, please get in touch with our team directly to discuss any queries – Contact Us at sbs-summer-school@strath.ac.uk quoting ‘J-Term’.

Programme

Day	AM 10.00 - 12.00	PM 2.00 - 4.00	Evening
Monday 6th January	Welcome and Campus Introduction	Introduction of the course: Evolution of the tourism product in Scotland: Scope, controversies & challenges	‘Accents’ themed walking tour of Glasgow city centre
Tuesday 7th January	Tourism planning and policy: Process and practice, meeting consumer expectations, drivers of change for tourism management	Processes of commodification and de-commodification: Niche tourism	Cheese and Wine Networking Evening
Wednesday 8th January	The significance of Scottish events to tourism: Regional, Hallmark and Mega events	Film and media tourism	Free Time
Thursday 9th January	Field trip / Social activity
Friday 10th January	Sports tourism: Highland games	The growing value for music tourism In Scotland	Scottish Ceilidh
Saturday 11th January	Free Time
Sunday 12th January	Free Time
Monday 13th January	Exploring food as tourism resource	Workshop: Cooking traditional Scottish dishes with a twist
Tuesday 14th January	Outdoor tourism: Theory and practice	Case studies: Mountaineering & farm tourism	Free Time
Wednesday 15th January	Field trip to Official Hogwarts Clothing Manufacturer
Thursday 16th January	Emerging consumer expectations and drivers of change for tourism management revisited	National Piping Museum Tour and Bagpiping lesson	Free Time
Friday 17th January	Student presentations based on field trip	Frontiers in tourism management: Scope, controversies & challenges	Farewell Party Quiz and Pizza Night

Please note some dates and itineraries may be subject to change

Applications for J-Term at Strathclyde Business School are currently closed.

Programme

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