The Strathclyde Business School blog is a platform for students, academics and our business partners to share their thoughts on matters relating to the business school and the wider business world. We welcome guest writers.
Latest Posts
Coping with the challenges of an industrial PhD
By Richard Turinsky - Posted on September 22, 2022
Richard Turinsky works for BMW but is also doing a PhD via the BMW doctoral programme in collaboration with Strathclyde – here, he explains how it works and why it’s worthwhile.My PhD journey started at Strathclyde Business School after I ...
Why are only a few firms successful when it comes down to social media marketing?
By Iain Davies - Posted on September 8, 2022
Professor Iain Davies looks at the adoption of social media (SM) as a marketing platform in B2B markets and explores the development of the social networking capabilities that organisations need to build and maintain relationships via social ...
Part-time study, full-time benefits: the Executive MBA
By James Brewster - Posted on August 31, 2022
Having completed his MBA via part-time study, James Brewster reflects on why he did it, what he got out of it, and if he’d do it again. Prior to starting the MBA I worked for a large engineering design consultancy, predominantly in oil and gas ...
Digital marketing and the pandemic: changing trends
By Hannah Mackenzie - Posted on August 24, 2022
Strathclyde graduate Hannah Mackenzie works at a digital transformation consultancy. In today's blog, Hannah outlines her journey into digital marketing and how the pandemic has changed the marketing landscape.I secured my first graduate job working ...
Perfect Partners Do Exist: Reflecting on 2 Years of CIPD and PrOPEL Hub Collaboration
By Claire Glancy - Posted on August 18, 2022
Claire Glancy and Meryl Levington are both involved in the PrOPEL Hub. Here, they discuss two years of PrOPEL, its influence on workplace practice, and its partnership with the CIPD.The PrOPEL Hub launched in early 2020. It is a major ...
