List of Posts by Matthew Alexander
- Ancestral tourism and its potential for Scotland (26 January 2017)
- CitizenM – redesigning hotels with you in mind (21 March 2013)
- Our research community wants you! (16 January 2020)
- What do we learn from a round of applause during the pandemic? (21 May 2020)
- Get ready for Digital Transformation... (29 October 2020)
- Come and join our research community (29 January 2021)
About Matthew Alexander
Dr Matthew Alexander is a Reader in the Department of Marketing and Associate Dean Postgraduate Research. His research focuses around opportunities and challenges associated with an increasingly knowledgeable and proactive customer base, specifically engagement, a concept capturing the blurring of boundaries between firms and customers, and aggregating the multiple ways activities beyond transactions influence organisations and shape markets.
