Research Seminars Marketing - Archive 2013/2014

• Strongest Consumer Associations with Companies and Other Consumers: From Identification to Shared Reality

  19 June 2014

• “Marketing Theory: Past, Present & Future” 3rd International Research Conference in Marketing

  15 May 2014

• Export Venture Strategic Goals, Competitive Advantages, and Performance Outcomes: The Relevance of Architectural Capabilities and Degree of Internationalization

  10 April 2014

• Marketing seminar: How to publish in AMA Journals

  10 April 2014

• Consumer-focused market driving strategies

  18 March 2014

• The Dimensionality of Variables: Possibilities, Impossibilities, and Implications for Theory

  26 February 2014

• Marketing seminar: Level of Analysis in Export Performance Research

  21 February 2014

• Marketing seminar: Emerging research issues in managing customer relations and the challenge of methods applied

  16 December 2013

• Emerging research issues in managing customer relations and the challenge of methods applied

  16 December 2013

• Understanding Liquid Possessions in a Non-Ownership Context

  13 November 2013

• Marketing seminar: Understanding liquid possessions in a non-ownership context

  13 November 2013